About The Introvert Project
Sophie Pham founded The Introvert Project in early 2016. The conference that shifts the spotlight to the introvert in all of us, to trigger and inspire audiences through its rawness. The Introvert Project creates a culture of empathy and authenticity, educating about the human experience and further empowers people to find their true purpose.
Sophie approached Ven Creative for The Introvert Project’s complete branding and website from scratch, that would embody the meaning and message behind The Introvert Project and resonate with the right audiences.
We worked closely with Sophie from start to finish to design a brand identity that illustrates The Introvert Project’s mission while presenting its core values to the target audience. We then took the same gentle look and feel onto the website and ensured it was intuitive to browse from the frontend to the backend. The website was approached with a fresh, clean feel with a minimalistic design to reflect the company’s ideas and morals for its progress. WordPress content management system was set up to make sure the website is easy for its directors to manage on a daily basis.
- Graphic Design
- Custom Web Design
- Frontend Development (HTML)
- Responsive UX/UI
- Custom WordPress CMS Installation
After the branding was completed, there were several stages leading up to the website in its live form today. The Introvert Project started off with a pre-launch landing page to build up audience interest via email subscription to capture a list of followers prior to the project’s launch in June 2016.
At launch, the website went live as a video blog that ultimately promoted Sophie’s new book, which was being published at the end of the year. The videos were uploaded weekly based on the book to create hype and ultimately promote it in preparation for the book page that was added later on.
The website now allows online payment for the book purchase, where readers and viewers are allowed to leave reviews and comments on the video blog and the book itself. Stripe integration makes the payment flow incredibly smooth and easy to receive as well as manage the payments as the orders come in.